Many businesses start and succeed with only an Instagram page. So when does a website become necessary?
Social pages are enough when
- Your business is new and you are testing the market
- Your customers buy directly through messages
- You have few products
A website becomes necessary when
- Customers look for you on search engines
- You deal with companies that expect an official reference
- You have many products that need categories and search
- You want ads that measure orders precisely
What makes a website sell?
Speed first, since visitors don't wait for a slow page. Then clarity: what you offer, for whom and how to reach you, all on the first screen. Then a visible contact button on every page.
A common mistake
A beautiful site with no visitors. A website doesn't bring customers by itself. It needs content and ads leading to it. Think of it as your shop, and of ads as the street that leads there.
The takeaway
Start with social pages, and build the website when you need trust, measurement and organisation.
